Marketing Strategy
Great marketing starts with great strategy, define the challenge, devise a guide policy and decide on the coherent actions to deliver the policy and grow.
We follow a rigorous process to deliver all client strategy projects, leaving no stone unturned.
MARKETING HEALTH CHECK
Understanding where your business is in relation to the market and consumer perceptions is the first step to defining your strategy.
Our 35 point in-depth analysis your marketing function provides an insight led roadmap for improving your marketing and it's contribution to business performance.
Vision Setting
Setting a visions aligns internal and external teams to strive for clear goals, they provide clear end points and measures of success.
We co-create a vision with our clients to capture realistic hard and soft metrics inform the marketing strategy.
Strategy Development
A good strategy focuses on your biggest challenge, defines how you overcome it and provides the actions .
We build bespoke marketing strategies that drive ROI and effectiveness whilst aligning your teams and focusing your resources.
Brand Strategy & Positioning
We make your vision a reality by developing a unique position that creates a lasting association between your brand and how it makes customers feel. After all, strong brands out perform weak brands to capture 3X the sales volume and command a 13% price premium meaning you're 4X more likely to grow
Pricing & Promotions
Pricing and promotions are directly correlated to consumer perceptions of your brand.
We provide recommendations on pricing and promotions to ensure a high propensity to purchase and margins are maintained.
Innovation Strategy
Innovation keeps your marketing fresh, we identify the right innovations for your brand via test & learn programmes built on marketing strategy that align to your targets.
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